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About Au Naturale

Au Naturale Cosmetics is organic, fresh beauty.

Back in 2011, Founder and CEO of Au Naturale Cosmetics, Ashley Prange, saw the need for a high quality, organic makeup line.

“I couldn’t’ find organic, gluten-free, vegan cosmetics in the colors and quality I needed for my sensitive skin. I wanted something that was ethically in line with my values… I wanted something that worked.” –Ashley Prange, Founder and CEO

Au Naturale Cosmetics are 100% natural, vegan, cruelty-free and made in the USA with organic ingredients. Sourcing locally, we handcraft our cosmetics in small batches daily at our lab in Green Bay, WI, USA, ensuring the freshness of each and every product. Our range of fashion forward colors will last all day and into the night so you never have to compromise on color, performance or your ethics!

Au Naturale is changing the face of makeup through our passion for our products, our people and our planet, and by giving our customers a conscious choice. Our commitment to green beauty goes beyond our own products as we lead the clean beauty lobby on Capitol Hill, advocating for honesty, transparency, and integrity in the beauty industry. We believe that consumers have the right to know what they are putting onto their skin.

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