Greenwashing, Cleanwashing + Bluewashing... Finding Truth in 2020.
The last decade marked incredible growth for the Clean Beauty category, a term that, 10 years ago, was fringe, at best. Few pioneering brands saw t...
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Lip Collection
"Grapefruit lent a subtle warmth + color that looked like it could be my own. It's a magic wand that returns the flower of youth to your cheeks." - Jessica Chia, Beauty Editor Allure
“The new lip oil from Au Naturale is perfection. It glides on easily and provides the right amount of shine without being sticky, plus it actually tastes good." - Jennifer Bryan, Lovelyskin
“I love how lengthening the mascara is. It gives such a natural glam look. Definitely one of the best natural mascaras I've tried and so worth the wait.” - Tashina Combs, Logical Harmony
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Animal Testing Policy Update
Au Naturale has been a voice for policy change since day one. As pioneers in the Clean Beauty Revolution, we have advocated for greater transparenc...
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