the original clean beauty brand
Experience the power of natural beauty
nourishing organic oils
flawless coverage
glide on application
All day color
CREAMY, buildable color
sheer hydration
from bare to bold
clean beauty essentials
Lip collection
Transition effortlessly from day to night with lip products that double up as nourishing treatments.
Featured collection
Multi Collection
Love this foundation! I haven’t been able to find my shade of brown for my skin tone - ever! Always have to mix several colors and still it doesn’t quite match. Au Naturale has shades for my brown skin and for my sister who is a much deep skin shade! - Claire E.
"I’ve been searching for a natural mascara (in a color other than black) for years and this one exceeds my expectations. It goes on smoothly, with no clumping, and stays put even though it’s not waterproof. It washes off so easily, it’s a dream come true." - Erin R.
"I’ve spent years looking for the perfect foundation - finally I found it! The Zero-Gravity Foundation is the perfect balance between feeling weightless and adequate coverage." - Shannon R.
"Grapefruit lent a subtle warmth + color that looked like it could be my own. It's a magic wand that returns the flower of youth to your cheeks." - Jessica Chia, Allure Magazine
"How many Magnolia lip glosses does one need? All of them! One for each purse, pocket, suitcase, beach bag & two in the car. Smells good, feels like cashmere on my lips and the colors are to die for." - Melissa L.
Sustainable beauty for people + planet
Not just full spectrum color with long-lasting results. Our good-for-you ingredients are naturally derived, ethically sourced and organic.
CUSTOMER APPROVED COSMETICS
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