Ashley Prange left her work as nuclear analyst in D.C. to solve an even bigger challenge: to create a line of bold, long-lasting color cosmetics without the harmful chemicals that led to her chronic breakouts, irritation and toxic load. A trailblazer at heart, Ashley saw an opportunity to fill a hole in the market: consumers often wear clean color during the day, but turn to conventional cosmetics when they want full spectrum color payoff and long lasting wear. Finding no clean color line to meet this need, Ashley transformed her coffee grinder into a mineral mixer and set out to create makeup that would leave her skin as happy as it was after a week of going au naturale. Her mission was to use exclusively healthy, naturally derived & ethically sourced ingredients to replace each and every product in her former beauty routine. The success of her initial lab samples (her skin's newfound glow stopped people in their tracks, leading to a waitlist of personalized orders) evolved quickly into a full product range that launched in 2011.
Since then, Au Naturale has gone global while remaining local. Ashley built a proprietary lab in Wisconsin to ensure the highest standard in quality assurance, and established partnerships with fair-trade farmers across the globe to ensure the highest standard in ingredients and transparency. Coming full circle, Ashley heads back to D.C. regularly to lobby for the Personal Care Act, a movement to demand stricter regulation of cosmetic products in the United States. A brand and a cause, Au Naturale doesn’t just fight for transparent regulation, they show the industry how it’s done. Viva la Clean Color Revolution!
The Clean Beauty Revolution is what makes Au Naturale unlike any other natural cosmetics brand. From day one, each ingredient has been scrutinized before being included into a formulation, only those who are ethically sound, factually healthy & naturally sourced making the final cut. And from day one, the company has been determined to provide consumers with much more than a line of healthy products.
Au Naturale cosmetics is both a brand & a cause, the line serving as physical evidence to the consumer that cleaner beauty is possible. The integrity of the line will never be compromised, as it is a pivotal piece in the company's greater political battle to demand stricter regulation of cosmetic products in the United States. In creating a line of vegan, organic, paraben free & ethical makeup, Au Naturale Cosmetics is opening consumer minds to the importance of transparency & generating demand for continued change.