Our visionary founder behind Au Naturale is Ashley Prange. Once a nuclear analyst in Washington D.C., Ashley left her job to tackle an even bigger challenge: to create a line of bold, long-lasting color cosmetics without the harmful chemicals that caused her chronic breakouts and irritation.

A trailblazer at heart, Ashley saw an opportunity to fill a gap in the market. She noticed that many people wear clean color during the day but switch to conventional cosmetics for full spectrum color payoff and long-lasting wear. Frustrated by the lack of clean color options, Ashley took matters into her own hands and transformed her coffee grinder into a mineral mixer.

Her mission was simple: to use exclusively healthy, naturally derived, and ethically sourced ingredients to replace each and every product in her former beauty routine. After the success of her initial lab samples, which left her skin glowing and led to a waitlist of personalized orders, Ashley quickly expanded her product range and launched Au Naturale in 2011.

Since then, Au Naturale has gone global while remaining local. Ashley built a proprietary lab in Wisconsin to ensure the highest standard in quality assurance and established partnerships with fair-trade farmers worldwide to ensure the highest standard in ingredients and transparency.

But it doesn't stop there. Ashley is also a fierce advocate for the Personal Care Act, a movement to demand stricter regulation of cosmetic products in the United States. Her brand isn't just about creating healthy, natural cosmetics—it's about pushing for transparency and change in the industry.

At Au Naturale, every ingredient is scrutinized before being included in a formulation, ensuring only those that are ethically sound, factually healthy, and naturally sourced make the final cut. The company is determined to provide consumers with more than just a line of healthy products—it's proof that cleaner beauty is possible.

Join us in the clean beauty revolution and discover the power of transparency. With our vegan, organic, paraben-free, and ethical makeup, Au Naturale Cosmetics is leading the charge for a healthier and more sustainable future.



Join the clean beauty revolution

Au Naturale's mission is to create clean, vegan, and ethically sourced cosmetics that promote health and well-being. We believe that beauty should never come at the cost of one's health or the environment.

Read more about our standards