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Our Story

About Us

Our Story

Ashley Prange

Ashley Prange was working as a nuclear analyst in D.C. when she decided that going "au naturale" [sans makeup] shouldn't be her only way to avoid breakouts & irritation. She did her research, dubbed her coffee grinder as a mineral mixer & set out to create makeup that would leave her skin as happy as it was after a week of nakedness. Her mission was to use exclusively healthy, natural & ethically sourced ingredients in order to develop a replacement for each and every product in her former beauty routine. Her skin's newfound glow didn't go unnoticed, and it wasn't long before she had a waitlist of personalized orders from friends & colleagues. In 2011, Prange began her e-commerce business, Au Naturale Cosmetics. It has since evolved into both a brand & a cause responsible for starting a Clean Beauty Revolution all over the world.

Truly healthy cosmetics

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Every day we are proving that: makeup can be made fresh, without parabens, animal bi products synthetics or other harmful ingredients...and still perform! People deserve products they can trust & we will continue to raise their standards for what it means to use truly healthy cosmetics.

Ashley Prange

Founder & CEO

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Our Mission : The #cleanbeautyrevolution

The Clean Beauty Revolution is what makes Au Naturale unlike any other natural cosmetics brand. From day one, each ingredient has been scrutinized before being included into a formulation, only those who are ethically sound, factually healthy & naturally sourced making the final cut. And from day one, the company has been determined to provide consumers with much more than a line of healthy products. Au Naturale cosmetics is both a brand & a cause, the line serving as physical evidence to the consumer that cleaner beauty is possible. The integrity of the line will never be compromised, as it is a pivotal piece in the company's greater political battle to demand stricter regulation of cosmetic products in the United States. In creating a line of vegan, organic, paraben free & ethical makeup, Au Naturale Cosmetics is opening consumer minds to the importance of transparency & generating demand for continued change.

WWW.CLEANBEAUTYREVOLUTION.COM
Au Naturale Team

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