BLOG – Au Naturale Cosmetics

Unpacking 'Safe Synthetics' in Cosmetic Colorants

Unpacking 'Safe Synthetics' in Cosmetic Colorants

The world of cosmetic colorants is complex and sometimes hard to understand, but any brand with nothing to hide will be transparent about their ing...

Sustainable Sparkle: The New Glitter

What is Pride without glitter? What is a childhood without glitter? How can there be joy without glitter? These are the serious questions I asked m...

The Many Shades of Mineral Pigments

Inorganic minerals and pigments used in makeup have many categories, origins, refinement processes, and applications. They can be heavy or light as...

Unpacking “Safe Synthetics” in Cosmetics

In the US beauty industry, the term ‘safe synthetics’ is quickly becoming as commonplace as terms like green, clean and natural. And while this new...

Greenwashing, Cleanwashing + Bluewashing... Finding Truth in 2020.

The last decade marked incredible growth for the Clean Beauty category, a term that, 10 years ago, was fringe, at best. Few pioneering brands saw t...

Animal Testing Policy Update

Au Naturale has been a voice for policy change since day one. As pioneers in the Clean Beauty Revolution, we have advocated for greater transparenc...

Free To Play

Words like “clean” and “natural” are so common in beauty today, many of us don’t stop and question what it really means for the formulas, or for yo...

Founder Ashley Prange's Summer Must-Haves

Summer is the season for simplicity and less is more as summer activities take precedence! Founder Ashley Prange shares her guide to the essential ...

EARTH DAY PSA: Keep Our Coral Reefs Colorful!

We live in a time when our vibrant coral reefs are fading away; literally bleaching into oblivion by rising temperatures, depleted nutrients and hu...

Revolutionary Clean Beauty: A Purist's Approach to Supply Chain

“Clean Cosmetics” is a constantly evolving term that is becoming increasingly common in the market. You can see it being used across the industry, ...

Preservatives: The Good, The Bad and The Hazardous.

By now, you’ve probably heard of parabens, and you either avoid them like the plague, or you shrug off the negative hype, chalking it up to a smear...

Transparency: How We're Raising the Bar... Again.

Au Naturale is a beauty brand inspired by an ugly truth: there is a lack of transparency - and a glut of misinformation and even lies - in our hea...

How Nordstrom’s Fresh Faces Pop-In is Revolutionizing Natural Beauty

Clean standards, inclusivity and sage advice from some of clean beauty’s most brilliant founders.