BLOG – Au Naturale Cosmetics

Animal Testing Policy Update

Animal Testing Policy Update

Au Naturale has been a voice for policy change since day one. As pioneers in the Clean Beauty Revolution, we have advocated for greater transparenc...

Free To Play

Words like “clean” and “natural” are so common in beauty today, many of us don’t stop and question what it really means for the formulas, or for yo...

Founder Ashley Prange's Summer Must-Haves

Summer is the season for simplicity and less is more as summer activities take precedence! Founder Ashley Prange shares her guide to the essential ...

EARTH DAY PSA: Keep Our Coral Reefs Colorful!

We live in a time when our vibrant coral reefs are fading away; literally bleaching into oblivion by rising temperatures, depleted nutrients and hu...

Revolutionary Clean Beauty: A Purist's Approach to Supply Chain

“Clean Cosmetics” is a constantly evolving term that is becoming increasingly common in the market. You can see it being used across the industry, ...

Preservatives: The Good, The Bad and The Hazardous.

By now, you’ve probably heard of parabens, and you either avoid them like the plague, or you shrug off the negative hype, chalking it up to a smear...

Transparency: How We're Raising the Bar... Again.

Au Naturale is a beauty brand inspired by an ugly truth: there is a lack of transparency - and a glut of misinformation and even lies - in our hea...

How Nordstrom’s Fresh Faces Pop-In is Revolutionizing Natural Beauty

Clean standards, inclusivity and sage advice from some of clean beauty’s most brilliant founders.

Neiman Marcus Shop The Expo: A Recap

This past weekend we made a trek to Neiman Marcus' Fashion Island outpost in Newport Beach, CA for Shop the Expo - a two day event hosted by Indie...

International Women's Day: Celebrating the Ladies of Au Nat

This year, the campaign theme for International Women's Day is #BalanceForBetter - a message highlighting the importance of a gender balanced worl...

What is the Clean Color Revolution?

You've heard of the Clean Beauty Revolution, but are you on board for what's coming next?

Ingredient Spotlight: Xylityl Cocoate

Last week we made a very Bold Statement - as we launched our Vegan Mascara to consumers, claiming it would challenge all of the stereotypes former...