Blog

Ingredient Spotlight: Xylityl Cocoate

aN x Alexis Krauss

au Naturale is my go to for clean, ethical and sustainable beauty. It has been a dream to collaborate with the fierce and forward-thinking women b...

A Premium Ethics Upgrade - Why Vegan Brushes are Better.

It’s astounding for me to imagine that in 2021 real animal fur brushes are still being manufactured all around the world when a premium, cruelty-f...

Products made by people, for people + planet.

What sets us apart from the majority of other cosmetics lines on the market? au Naturale products are made fresh daily, in our own private facilit...

Beauty Revolution: Ingredients to Watch for in your Lipstick

The past decade has shed some light on concerning research involving harmful chemicals found in many commercial lipstick brands. As we simultaneous...

Naturally Hooked: Things We Can't Live Without This Summer

Our own Ashley Prange, Founder of au Naturale, dives into all of the things she can't live without this summer.

Finishing Powder Pro - Application, Clinical Data + Performance.

Is there really a natural cosmetics miracle powder that is clinically proven to mattify shine, absorb oil without a cakey finish, blur lines and im...

Reintroduction of the Personal Care Safety Act

For the last decade we at au Naturale have been a voice of activism in Washington D.C. pushing for safety regulation in the personal care product ...

Welcome to LA! ☀️ Our latest influencer collaboration is here!

After months of color blending and testing, we are excited to be able to introduce my latest brand collaboration–the au Naturale su/Stain Semi-Mat...

The GOOD Chemicals

We are all are seeing “no chemicals” or "chemical free" claimed for “clean” cosmetics but unfortunately…it doesn’t work that way. Even water is a...

3 Ways to Play: su/Stain Semi-Matte Lip Stain + How We're Doing Palm Right.

aN su/Stain (pronounced “sustain”) Semi-Matte Lip Stain is a liquid lipstick formula that boasts a beautiful sustainability story paired with supe...

Why Green Chemistry Matters

As the momentum of “clean beauty” continues to soar, consumers are asking, “What does the phrase ‘clean beauty’ actually mean?” At present, the fed...