3 Ways to Play: su/Stain Semi-Matte Lip Stain + How We're Doing Palm Right.

aN su/Stain (pronounced “sustain”) Semi-Matte Lip Stain is a liquid lipstick formula that boasts a beautiful sustainability story paired with superior performance. Formulated with certified organic palm oil, jojoba oil, cocoa and shea butter–this long-lasting lip stain does one thing many other matte lip products do not, it leaves your lips creamy, hydrated and nourished! 

We are proud to say this product features palm oil, even though the oil itself is known to be quite controversial. Palm is one of the most versatile and least expensive vegetable oils in the world. Because of this, it is one of the most prevalent ingredients and used across multiple industries. You can find palm in personal care and cosmetic products, consumer retail food and snacks, biofuel and energy, animal feed, pharmaceuticals, and industrial products. 

As you can imagine, the demand for palm oil is high. As rainforests are cleared in the equatorial belt, natural habitats–including those once home to endangered species–have been completely and utterly devastated. Harvesting and processing the fruit from the palm tree has been linked to serious labor and human rights issues as well as massive greenhouse gas emissions. 

We know that not all palm oil is created equally, and that’s why we choose to partner with Palm Done Right.  

Palm Done Right (PDR) is a model for growing and harvesting palm products that is not destructive. This organization not only helps to reestablish lands that have been tormented by poor practices, they also encourage indigenous farmers and communities to plant sustainable palm, and to teach them to thrive. At present, PDR is made up of 130 farms (and counting!) in Ecuador and West Africa that work with Natural Habitats to provide programming to improve farming methods, community outreach, crop collection, and processing then markets and sells the sustainable palm oil worldwide on behalf of the privately owned farms. 

Palm oil is found in 70% of all skincare and cosmetic products. So if you see palm listed as an ingredient in your product you need to ask yourself, is this palm oil sourced sustainably? Am I supporting the destruction of acres and acres of rainforest land by purchasing this product? Or are you empowering people, supporting indiginous communities, promoting sustainable harvesting practices and protecting the environment with your purchase? If you’ve purchased any of our products, you’re doing the latter! 

If you want to learn more about Palm Done Right’s practices and all of the amazing things they do click here

We take our ingredients very seriously, as we believe your products should not only be healthy for you but also be thoughtful of our planet. That is where the name su/Stain was born–a lip stain that is not only made with sustainable, conscious ingredients, but also has color that will sustain throughout the day. We strive to not only provide beautiful, trend-forward products that work, but to also bring you the most sustainable products on the market. 

aN su/Stains are available in 15 dynamic colors that leave you #FreeToPlay. And when we say free to play, we truly mean it! All of our formulations are safe to use anywhere you wish! Our su/Stains are the perfect everyday lip color–providing full-spectrum, lightweight and saturated color with a creamy, velvety finish. But you could also use our su/Stains as a beautiful wash of buildable color on both your eyes and your cheeks to create a bold, long-lasting look. 

Our su/Stain Semi-Matte Lip Stains have impressed celebrity makeup artists, influencers, and beauty editors alike! Here’s what they have to say:

“I’ve been a fan of this brand for years. They formulate with such consistent focus on great ingredients with respect for the planet and for our bodies. Their founder is one of my go-to’s when I have a question about ingredients. Enough said! The launch of longer-wearing, super comfortable creamy lip color is fan-freaking-tastic.”
“Au Naturale offers a surprisingly large collection of products, so you don’t have to sacrifice quality for clean products. The su/Stains have a satin-matte formula that comes in a lip gloss kind of tube, which makes it super easy to go on, stay on for a long while, and never bleed” 
“I’ve been LOVING these matte lip stains from @aunaturalelife!! They are super natural, non-drying and wear SO well through the day. They have so many beautiful colors.” 

See below for some insider tips on how aN Senior Makeup Artist, AJ Miller applies our su/Stain Semi-Matte Lip Stains. 

Lip Pro Tip:

To create an ombré style lip, start by filling in the outer corners and around the outer edge of your lips with any color of su/Stain. Once you have that applied, take a lighter or a varying tone and press it into the center of your lips blending it out to the outer corners and lip line. Using two high contrast color choices will create a very bold lip, but choosing two tones in a similar color family can create a dynamic, yet natural lip look. 

Color suggestions: 

Bold: Moscow & Miami (seen below)

Natural: Marsala & On Pointe 

Eye Pro Tip:

Use su/Stains to create long-lasting looks on your eyes! Use a fluffy style eye shadow brush to blend your favorite color around your eye like a liquid eyeshadow, focusing the color on the crease and slightly above, use small baby circles to apply the color and light windshield wiper motions to blend it out. su/Stains can be used as an amazing transition tone for any smokey eye. Take the same color on a small liner brush and line the lower lash line for a cohesive look. 

Color Suggestions:

Purple Reign (pictured below), Athens or Miami.  


Cheek Pro Tip: 

Smile, then take your favorite su/Stain and apply it directly to the apples of your cheeks right out of the tube. Using your ring finger (it’s the most gentle), blend the product up towards your hairline. Apply a touch of All-Glowing Creme Highlighter on top of your cheekbones to make this dewy look pop. 

Seen above in color Purple Reign.

Have you been experimenting with your su/Stains? Be sure to tag us @aunaturalelife with #FreeToPlay and #ShareItAuNat.  

Written by guest contributor + Senior MUA: AJ Miller @vampartistry with additions by Founder, Ashley Prange and Creative Director, Paige Peerenboom.

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