After months of color blending and testing, we are excited to be able to introduce our latest influencer collaboration–the Beauty Professor su/Stain Semi-Matte Lipstain in LA. Rachel first fell in love with our lush and long wearing formulation earlier this year–she said "it’s like nothing I’ve ever tried, and I’ve tried a lot–and have featured the coral Miami and cool pink Paris in plenty of BP content since then!"
It was an absolute dream to be able to work with the Beauty Professor, Rachel Anise to create a completely safe and clean bespoke color that harmonizes soft tones of pink and peach while adding a hydrating and creamy depth along with flawless wear.
// THE COLOR STORY //
As a Southern California native who grew up at the beach, some of Rachel's earliest memories involve time spent in Los Angeles with her family. From the Art Deco spirit of Union Station, cobblestone paths of Olvera Street and bustling mid-town of Wilshire to the iconic hills of Hollywood, woodsy allure of Laurel Canyon and lush palm-lined streets of Beverly Hills, LA is a city rich with culture, history, character and caprice.
We partnered with Rachel to create this universally flattering pinky peach shade to evoke the sophisticated, sun-drenched energy of Los Angeles. With ultra clean ingredients, smooth and hydrating color payoff, a dash of luminosity and a truly lasting finish, it represents an effortless and modern take on the town Rachel loves to endlessly explore, even though it’s in her own backyard.
We hope you fall in love with LA the way Rachel did…this color is like a West Coast sunset in a sustainably produced tube and we couldn’t feel more grateful and blessed to be able to share it with you!
//THE FORMULA //
From the Beauty Professor herself:
"As aforementioned, the formula–which is lovingly and meticulously produced in small batches–is unlike anything I have ever tried. As a rule, I am not a particular fan of liquid matte lip color as I typically find them to be drying and flat. However, the au Naturale su/Stain Semi-Matte Lip Stain is extremely hydrating for hours on end (a minor miracle!) and my shade, LA, features a subtle pearl radiance that makes lips look full and supple.
The ultra clean formula is rich enough to be built up to full opacity in a single coat and it wears evenly, providing me with hours of comfortable, touch-up free wear. Even when it’s fully worn off, my lips are left with a soft stain that looks healthy and fresh…it’s a truly special creation to say the least."
The LA shade pairs so well with our beautiful range of Perfect Match Lip Pencils. Depending on your skin tone and preferences, switching up your liner with LA will yield endless looks but Rachel's current favorites combinations with LA include the rosy nude Slipper and the cool purple Acai.
xx team aN + The Beauty Professor
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