How Au Naturale Is Leading The Clean Beauty Revolution

1. Our skin-friendly formulations are crafted to elevate the inner you.

We source ingredients ethically and sustainably from fair-trade farmers, through a transparent, low-waste, and economical supply chain that supports suppliers who care for the planet. Our products are handcrafted by women in our private facility, produced in small batches to stay sustainable, and use recyclable packaging that puts the planet first.

2. Our colors don’t just look good on you. They’re good for the planet.

We source ingredients ethically and sustainably from fair-trade farmers, through a transparent, low-waste, and economical supply chain that supports suppliers who care for the planet. Our products are handcrafted by women in our private facility, produced in small batches to stay sustainable, and use recyclable packaging that puts the planet first.

3.We’re not armchair revolutionists. We drive change in DC.

At Au Naturale, we fight the good fight! The cosmetics industry is a self-regulating, 50-billion dollar industry that routinely sells unregulated products with harmful ingredients. Ashley’s background in working with the United States Nuclear Regulatory Commission helps her fight for people and the planet, and she has collaborated with The Center For Food Safety to drive stricter regulations in Capitol Hill. Our cosmetics stand testament to our activism - we’ve lead the way for conscious and clean color since 2011.

4. We believe in conscious color without compromises.

What’s a cause without a dash of color? Au Naturale products tread this delicate balance to enrich your skin with vegan mica pigments for all-day color play. Explore our spectrum of vibrant and vegan colors that are crafted to flatter any skin tone and type. We’re on a journey to make ‘Conscious Color’ inclusive and accessible to everyone!

5. Our proprietary ingredients are backed by the best of science.

Au Naturale cosmetics are carefully infused with ECOCERT and USDA-certified ingredients. We’re 100% vegan, cruelty-free, and certified by PETA and Leaping Bunny. We proudly support the science behind initiatives like Palm Done Right and use innovative and revolutionary materials like Upsalite® that absorb and retain moisture efficiently to improve the efficacy of our collections.