How Au Naturale Is Leading The Clean Beauty Revolution

What happens when a nuclear analyst rolls up her sleeves to eliminate harmful chemicals from conventional cosmetics? She starts a Clean Beauty Revolution TM !

That’s what our founder Ashley Prange did, armed with a makeshift mineral mixer, back in 2011.

Since then, we’ve pioneered innovative formulations at Au Naturale from our proprietary lab in Wisconsin and set a benchmark for clean, conscious, and naturally derived cosmetics.

11 years later, here’s how we are leading the Clean Beauty Revolution TM

1. Our skin-friendly formulations are crafted to elevate the inner you.

We source ingredients ethically and sustainably from fair-trade farmers, through a transparent, low-waste, and economical supply chain that supports suppliers who care for the planet. Our products are handcrafted by women in our private facility, produced in small batches to stay sustainable, and use recyclable packaging that puts the planet first.

2. Our colors don’t just look good on you. They’re good for the planet.

We source ingredients ethically and sustainably from fair-trade farmers, through a transparent, low-waste, and economical supply chain that supports suppliers who care for the planet. Our products are handcrafted by women in our private facility, produced in small batches to stay sustainable, and use recyclable packaging that puts the planet first.

3.We’re not armchair revolutionists. We drive change in DC.

At Au Naturale, we fight the good fight! The cosmetics industry is a self-regulating, 50-billion dollar industry that routinely sells unregulated products with harmful ingredients. Ashley’s background in working with the United States Nuclear Regulatory Commission helps her fight for people and the planet, and she has collaborated with The Center For Food Safety to drive stricter regulations in Capitol Hill. Our cosmetics stand testament to our activism - we’ve lead the way for conscious and clean color since 2011.

4. We believe in conscious color without compromises.

What’s a cause without a dash of color? Au Naturale products tread this delicate balance to enrich your skin with vegan mica pigments for all-day color play. Explore our spectrum of vibrant and vegan colors that are crafted to flatter any skin tone and type. We’re on a journey to make ‘Conscious Color’ inclusive and accessible to everyone!

5. Our proprietary ingredients are backed by the best of science.

Au Naturale cosmetics are carefully infused with ECOCERT and USDA-certified ingredients. We’re 100% vegan, cruelty-free, and certified by PETA and Leaping Bunny. We proudly support the science behind initiatives like Palm Done Right and use innovative and revolutionary materials like Upsalite® that absorb and retain moisture efficiently to improve the efficacy of our collections.

For years I missed to use any foundation because I was allergic to everything I tried. I’m happy to say that I’m not allergic to any of Au Naturale’s cosmetics. I use the foundation stick, two lipsticks, a few eye shadow sticks and gifts that were included. They are creamy and moist but with staying power. All of them are just wonderful. - Claire E

Ready To Start Your New Clean Beauty Routine?

Au Naturale Cosmetics

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