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Our Mission

Why Au Naturale Got A Makeover:

Because we are incredibly proud of the growth & success Au Naturale has experienced in its 5 years of existence! So to celebrate, we designed a new aesthetic that we believe more accurately conveys the chic & powerful elements of our revolutionarily clean formulations. It is our mission to continue to lead the #CleanBeautyRevolution, demanding legislative change in cosmetic regulations. So what we're saying is: our new branding is much like that brand new power suit that makes you feel like an empowered rockstar. 

What's Changed:

- Our logo got a facelift. 

- Our packaging did too. 

- Our website received some much needed TLC. 

- We added new collections & fresh colors. 

What Hasn't (& never will):

- Our revolutionarily clean formulations. 

- That we are: vegan, cruelty-free, paraben free, gluten free, sustainably made & ethically sourced. 

- The fact that our entire line is hand made in our own lab in Green Bay, WI. 

- Our commitment to providing consumers with transparently labeled cosmetics. 

We'll sprinkle [not fill] your inbox with insider exclusives, fab new products + empowering insights on starting your own #CleanBeautyRevolution.