Our Mission - New Version
Why Au Naturale Got A Makeover:
Because we are incredibly proud of the growth & success Au Naturale has experienced in its 5 years of existence! So to celebrate, we designed a new aesthetic that we believe more accurately conveys the chic & powerful elements of our revolutionarily clean formulations. It is our mission to continue to lead the #CleanBeautyRevolution, demanding legislative change in cosmetic regulations. So what we're saying is: our new branding is much like that brand new power suit that makes you feel like an empowered rockstar.
- Our logo got a facelift.
- Our packaging did too.
- Our website received some much needed TLC.
- We added new collections & fresh colors.
What Hasn't (& never will):
- Our revolutionarily clean formulations.
- That we are: vegan, cruelty-free, paraben free, gluten free, sustainably made & ethically sourced.
- The fact that our entire line is hand made in our own lab in Green Bay, WI.
- Our commitment to providing consumers with transparently labeled cosmetics.