Here at Au Naturale Cosmetics, we strive to offer you the best in natural cosmetics. We know how important it is that you look amazing, but you also want to do what’s best for the environment. As the natural cosmetics industry evolves, we change right along with it. We also strive to go above and beyond the standards and regulations to create something groundbreaking and new.
Our customers are always first and foremost in our mind, and we go out of our way to provide you with all-natural, safe products that enhance your beauty. It takes a lot of work to meet and exceed our goals, but the work pays off when we see how happy it makes every one of our customers and knowing that we’ve made a positive impact on the planet.
Our Advances in the Cosmetic Industry
It took us more years of formulating, but we were finally able to create the beauty industry's first synthetic-free, vegan and purely natural mascara that contains the first organic preservative on the market called Xylityl Cocoate.
After achieving our goal, we made a very Bold Statement by standing up to the many challenges natural mascaras face (transference, flaking and ingredient lists that do not live up to our organic standards) and launched our world-class Vegan Mascara.
We can’t tell you how proud this moment made us, and we were excited to see how our customers would react to our paraben-free mascara.
Mascara is a natural cosmetic formulator's worst nightmare because bacteria can grow easily in the eye area. Most natural mascara formulations typically include water, which allows bacteria to grow. Putting mascara on the market that includes water but lacks a preservative is irresponsible and would likely never pass a third-party challenge test for safety. But finding a natural preservative is just as challenging.
We Rise to the Challenge
Au Naturale Cosmetics has never included manufactured preservatives in our color cosmetics (and we have never had water in our formulations); therefore, we found the notion of carrying a mascara daunting. We did not want to drop our claims of being paraben free (preservative free), so a mascara was baffling until we encountered an ingredient a physicist was working on that promised to be the first USDA organic preservative on the market. This ingredient made our mascara possible!
Xylityl Cocoate is high performance and fulfills strict organic certification criteria (it’s a paraben-free preservative) and works with 12 other clean ingredients to deliver the Au Naturale Bold Statement Vegan Mascara's volume, length and staying power while remaining within the scope of USDA Organic and NSF-305 formulation standards.
This amazing ingredient is a natural preservative for makeup that allows us to offer you the best mascara. It was a win-win for everyone.
How's that for a #CleanBeautyRevolution? Find out for yourself by checking out our Bold Statement Vegan Mascara.
I need a hypoallergenic mascara. Will yours meet that requirement?