Organic Makeup vs. Chemical-Filled Alternatives: What's the Difference?

What is "Organic makeup"? This is when we refer to makeup that is made using natural and organic ingredients that are sourced sustainably, without the use of synthetic chemicals, pesticides, or genetically modified organisms (GMOs). These products are typically formulated with ingredients such as plant extracts, essential oils, and minerals, and are often free from common allergens, like parabens, sulfates, and fragrances. Organic makeup is often marketed as being healthier and more environmentally friendly than traditional makeup.

On the other hand, "chemical-filled alternatives" refers to makeup that is formulated with synthetic ingredients, often produced in a laboratory setting. These products may contain artificial fragrances, dyes, preservatives, and other synthetic compounds that are not naturally derived. While many of these ingredients are safe and widely used in the cosmetics industry, some may cause skin irritation or allergic reactions in some individuals.

The Differences Between Organic Makeup and Chemical-Filled Alternatives:


  1. Ingredients: Organic makeup products are made with natural, organic ingredients that are derived from plants and minerals and are nutrient-rich as it has antioxidants, vitamins and other nutrients that improve the health of your skin. Chemical-filled alternatives, on the other hand, may contain synthetic or artificial ingredients that are made from chemicals.
  2. Safety: Organic makeup is generally considered to be safer for the skin and overall health because it is made with natural ingredients that are less likely to cause irritation or negative reactions. Chemical-filled alternatives may contain ingredients that have been linked to health concerns, such as parabens or phthalates and the complications that are linked to these harmful ingredients are hormonal disruption, allergies, and cancer.
  3. Environmental impact: The production of organic makeup products may have a lower environmental impact because they are made with natural ingredients that are grown without the use of synthetic pesticides or fertilizers. Chemical-filled alternatives, on the other hand, may have a higher environmental impact due to the use of synthetic ingredients and potentially harmful manufacturing processes.


Investing in organic makeup is a great way to ensure your beauty routine is kinder to your skin, nourishes it and sustains its health. When looking for the perfect organic makeup products to fit your routine it is important to look at the options available that can help you keep a healthier and more sustainable beauty routine. 

What to be aware of and look for when finding the perfect organic makeup products for you:


Understand the Ingredients in Your Makeup 

When purchasing organic makeup, it’s important to understand the difference between organic and non-organic alternatives. Many commercial brands may contain preservatives, parabens, sulfates and other harsh chemicals that can irritate skin and damage the environment. Avoid these by opting for an organic makeup brand that lists out all of its ingredients on the package. This will allow you to better understand what you are paying for and ensure you are getting only natural ingredients.

Consider Organic Labels and Certifications 

It's important to look for organic labels and certifications when purchasing organic makeup. For example, the United States Department of Agriculture (USDA) is responsible for overseeing the approval process for labeling a product as “organic.”. Make sure you know what all of these different certifications mean before investing in any products.

Explore Natural Makeup Alternatives 

When choosing organic makeup, remember to look for products made with natural ingredients. Avoid chemical nasties such as parabens and sulfates, etc. By picking safer alternatives you can significantly reduce your exposure to potentially harmful chemicals.

Read Reviews from Other Users 

Even if a product ticks all of your boxes – organic ingredients, cruelty-free and vegan-friendly, it’s important to read reviews from other users. After all, these products have no guarantee and each person's skin type is completely unique. Reading about someone else’s experience can help you determine whether a certain product is right for you.

All these tools will help you to find the right organic makeup brand that will enhance the health of your skin in a way that is nourishing, safe and environmentally sustainable. Au Naturale is a reliable brand when looking for organic makeup as we have a set of standards that have to be met. We are careful to audit each and every supplier and ingredient to be sure that it adheres to the following standards: 

  1. Conscious Color: This value is committed to creating colorful products that are conscious of people, planet and process. Our colorants are naturally derived, ethically sourced and purely processed for maximum color, performance and safety for both customers and employees. Our micas are child labor free as this aligns with our values as well as no harming of people, animals or our environment. Our products come from the highest quality with no sacrifice or harm inflicted!
  2. Certified Organic Ingredients: We use USDA Certified Organic ingredients where possible. When our ingredients aren’t certified organic, it's when they’re the minerals we use to pigment our product. The minerals are pure but they were never living and thus cannot be considered organic.
  3. Hand-crafted: Each and every product is hand-crafted in a private lab in Green Bay, Wisconsin. This allows us to have complete and utter control over our supply chain and ensure the utmost quality! When we claim that our products are clean we are able to offer unparalleled transparency.
  4. Leaping Bunny Certified: The Leaping Bunny Program is the gold-standard in cruelty-free certification for personal care and household products. We pride ourselves on having no products that are tested on animals and will continue to do so!
  5. PETA Approved Cruelty Free and Vegan: The PETA stamp of approval is only achieved after thorough application processes that ensure that products are cruelty-free and vegan. We meet all the criteria making our products completely cruelty-free and vegan!
  6. Non-Toxic: Each and every product of ours is entirely non-toxic! This means that every ingredient included in our products is carefully vetted to ensure that it is pure and in no way harmful to the users health.
  7. Paraben Free: Each and every ingredient we use is free of parabens. Parabens are often included in cosmetic products but it is said to increase the risk of various cancers. With this risk we have made sure to make high-performing products free from this risk!
  8. Gluten Free: Each ingredient included in our products is thoroughly examined to make sure it is 100% gluten free and will continue to make sure it always is!

Au Naturale guarantees organic makeup of a high quality that will make sure your skin maintains its health in a way that not only benefits you but also the planet! 

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