We live in a time when our vibrant coral reefs are fading away; literally bleaching into oblivion by rising temperatures, depleted nutrients and human manufactured waste. Au Naturale’s Clean Color Revolution doesn’t end with cosmetics. It’s a global movement with positive planetary impact. This Earth Month, we’re raising awareness and funds to support Coral Conservation. We each play a part in keeping our coral reefs colorful. Here are a few ways you can help (spread the word!)
- USE SAFE SUNSCREEN
Ironic that the very ingredients we use to protect our skin from the sun’s scorching rays and even skin cancer are the same ingredients that are known to be toxic to corals, algae, sea urchins, fish and mammals. The most harmful chemical sunscreen is oxybenzone, a synthetic molecule found in most commercial sunscreens. A single drop of this compound in more than 4 million gallons of water is enough to endanger oceanic wildlife. Here’s how: Oxybenzone’s impact on coral reefs bleaches them to a point where they cannot sustain life, or provide habitat to species that seek its refuge. This global phenomenon is alarming and made worse with an increase in sea temperatures. A purported 4,000- 6,000 tons of sunscreen is exposed to coral annually. One way we can stop this path to coral extinction is to simply omit sunscreens containing oxybenzone from our skincare routine. Brands that use this ingredient include: Banana Boat, Neutrogena, Clinique, Aveeno, DDF and the Ulta Brand. Steer clear of these brands and instead consider sunscreens by these brands: CeraVe, Alba, La Roche Posey, MD Solar Sciences, Suntegrity, Honua and Drunk Elephant.
- CREATE LESS WASTE
Pollution is still one of the number one causes of coral destruction. By reducing waste, you cut down on your carbon footprint thus helping the world, our oceans and oceanic wildlife (read: coral). A deep conversation about the life cycle of waste is taking place (checkout TerraCycle!) but we need to bring it closer to home. Up for the challenge? Encourage your family and friends to move towards a zero waste lifestyle. Here are a few ideas to spark conversation and inspiration! (I promise it’s not so hard!):
- Buy in bulk: Costco is hectic, but try and purchase bulk items like toilet paper there.
- Shop for durable products - think quality over quantity. For instance: You can buy the cheap batteries or the rechargeable batteries. Invest in the sustainable option!
- Take on upcycling! Look for items at second-hand stores and consider programs like Rent-The-Runway for sustainable, fashion-forward clothing. I have been a member of Rent-the-Runway unlimited for over a year. This program has both saved me time, money, and stress.
- OFFSET YOUR CARBON FOOTPRINT
Rising sea temperature is also a major culprit in the demise of coral. Calculating and offsetting your carbon footprint by investing in projects structured to offset your imprint greatly support coral, and all life on planet earth. Calculate and Offset your footprint by clicking HERE.
- SUPPORT CORAL CONSERVATION
This month, when you purchase any of the products within the Limited Edition Living Coral Collection, we’ll donate 10% to the National Marine Sanctuary Foundation.
The National Marine Sanctuary Foundation is a non-profit that serves as a voice for U.S. protected waters and works with communities to conserve and expand those special places for a healthy ocean, coasts, and Great Lakes. In addition to its work at a policy level, the Foundation administers 15 designated sanctuaries where it fosters scientific research, monitoring, restoration, education, and responsible tourism.
Up to 20% of US coral reefs are found in NMSF sanctuaries, meaning the organization is heavily involved in helping us understand, protect, and enjoy our “rainforests of the sea.”
Read more about the NMSF and how you can help here: https://marinesanctuary.org/coral-conservation/
Cheer’s to a more sustainable path forward, and empowering those around you with the knowledge of Coral Conservation and Sustainable Living!
It would mean so much if Aunaturale would make a commitment to eliminating packaging waste. I think clean beauty includes the packaging. None of the Aunaturale packaging I received when I recently purchased products was recyclable. Even the eye pencil was made of plastic, creating tons of little bits of plastic as I sharpened it. A few years ago when I researched the company, all the packaging was recyclable, but when I finally finished my old makeup and decided to switch over to Aunaturale, I was horrified to receive tiny plastic cases of foundation, and of course the plastic eye pencil. Ashley, I think you are an amazing woman who has started an incredible company. I see the good you are trying to do. Please bring back sustainable packaging. It matters!!!!
For great info on visually seeing the corals of the world and understanding more, Netflix did have a movie offdred called Chasing Coral.
A beautiful documentary.
Great article Ashley!! And so true!! 😊 I want to learn how to compost (in my tiny yard up north) & teach my family to have a smaller carbon footprint as well!! Thanks for all your hard work protecting our planet & specifically our oceans!!