This year, the campaign theme for International Women's Day is #BalanceForBetter - a message highlighting the importance of a gender balanced world.
It calls us to pause and note where gender balance both exists and is absent in our day to day lives. The objective of the campaign is to use grassroots activism to call individuals of all genders, races and demographics to work toward gender balance in their own circles - as it is a necessary element in creating a thriving economy and community.
"Balance is not a woman's issue, it's a business issue. The race is on for the gender-balanced boardroom, a gender-balanced government, gender-balanced media coverage, a gender-balanced of employees, more gender-balance in wealth, gender balanced sports coverage..." states the official International Women's Day web page.
This got us to thinking...
What role is our team already playing in the greater movement toward a gender balanced world? And how can we continue to drive this message forward?
Not only is Au Naturale female founded and owned, but our team is over 50% female with women making up the majority of each internal team from production to customer service to marketing, sales and creative. And while we are very proud of our internal balance, we are just as enthusiastic about our mission to create balance beyond the walls of our lab...
Our mission at Au Naturale is to provide women with the products and information that they need in order to live a truly healthy life. By educating consumers on personal care product safety and equipping them with accessible clean products, we hope to leave women feeling empowered, in control and ready to demand balance in their own communities.
SO - today we celebrate the women on our team who bring this mission to life each day! Meet the women of Au Naturale:
Ashley Prange - CEO + Founder
Rose - Director of Production
Paige - Director of Creative
Larisa - Project Manager
Kendra - Production Specialist
Cindy - Powder Princess/Specialist
Morgan - Director of Marketing
Graced with a silver tongue and a resting friend face - Morgan is more than just a social butterfly - she is the keeper of au nat’s information highway! From social media and PR, blogger and affiliate relations, and quick witted and expressive ideas and copy she’s your girl! (And if this description isn’t is good as the rest of them it’s because she didn’t write it).
^^Ok Paige, I'm tearing up. Bless your soul.
Tanya - Director of Wholesale
Shelly - Executive Sales Director
Sarah - Director of Customer Service + Fulfillment
Yours is a forward-thinking company, producing superb products powered by a fantastic group of women! Congratulations!
Well done! What a fantastic company!